The first inbound marketing tactics benefit comes from didactic content as it is very well adapted to back-linking to focus on a single topic and connect to terms that have already been covered in other pieces.
The use that each audience makes of the information is the most decisive indicator for choosing the format in which we want to communicate with them.
In this sense, the main technical didactic contents are best confined to a text format, as they are usually used to search for very specific and precise information pills. On the other hand, more informative content related to financial or value-related aspects of the product are better suited to visually attractive formats that guide the viewer through the intricacies of the crypto-land odyssey of decentralized finance.
Also, consider that the visual format — vlogs being the perfect example — allows for a much more engaging communication where the user feels that you are helping them. At the same time, the usefulness of your product will reach the right people when they need it, at the moment that the customer wants to make a decision about you.
There may be many clarifications to make in decentralized finance, and other sources of information can be very supportive too, of course. In this chapter we may have online manuals, glossaries, documentation, FAQs, level categorization, all help to manage the frustration of the unknown, to avoid the: "I may be biting more than i can swallow.” But in the end, it's the content well matched to the curiosity of visitors, scripted through a blog/vlog format, that enrolls followers to your cause. That’s good inbound marketing at work.
Everyone wants to reach mass adoption in crypto, but to achieve this, you need to be clear that "mass" means a lot of people, as many as pretty much everyone. Each group you want to reach may have a very different persona, and that's why it's a good idea to have a partner like AmaZix to show your product as the solution it is, for each of them, and not as a spawn with a myriad of moving parts.
And sure, we will also throw at you a few dozen PPC metrics
too, but in a human-readable format.
Contact us to start making your customers speak about your content as the best place to finally grasp why their decentralized finance journey needs to begin and end with your product.