God Isn’t the Only Thing in the Details — Crypto Startup Success Is, Too
Although it’s tempting to appeal to everyone that could possibly support your startup, it’s actually much better to seek out your true community base and appeal to them exclusively. In this sense, getting the most detailed portrait of your target community member is essential. Your understanding and engagement of the target member need to be as intensive as the broadening of your community needs to be extensive.
Helpful details can be as specific as knowing the location of your growing audience for the sake of scheduling and knowing when to be present most. Likewise, it’s important to know what specific interests potential users have, even the kinds of TV shows they watch.
A crypto startup with a B2B focus should also consider details about businesses potentially using your services, such as whether it’s a startup itself and who are the right people to target for maximum results. Moreover, it’s as useful to learn about users on competitors’ sites as it is your own users.