Google’s restrictions are separated into two groups:
1. Ads for initial coin offerings, DeFi trading protocols, or other promoting the purchase, sale, or trade of cryptocurrencies or related products.
Example (non-exhaustive): ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated dApps.
2. Crypto ads destinations that aggregate or compare with issuers of cryptocurrencies or related products.
Example (non-exhaustive): Cryptocurrency trading signals, cryptocurrency investment advice, aggregators, or affiliate sites containing related content or broker reviews.
As a reminder, Google expects advertisers to comply with the local laws where ads will show. This policy will apply globally to all accounts that advertise these financial products. For more details, see the section About restricted financial products certification
While it all sounds like a step forward in the cryptoverse, Google’s new update, which opens doors only to regulated cryptocurrency exchanges, unveils that a large variety of crypto companies continue to be excluded in the Google ads crypto policy. Prioritizing some businesses to place their ads in Google will lead to a visibility gap between those endorsed by Google and those that aren’t. But AmaZix
can elevate your PPC advertising strategy, so you’re always visible, regardless of Google’s policies.