Community Engagement - Why Is It Important for Your Crypto Project?

28.10.21 12:43 PM By Aleksandra Dj
community engagement crypto projects
Communities surrounding crypto projects should be associated with constant discussion, idea development, and a strong sense of belonging to something larger. This would be an ideal outcome, but according to crypto startups, users are not participating in media chats. This statement encourages the Community Manager (CM) to work on the engagement of the project’s community. 

But, what does community engagement usually look like and how can CMs improve it?

Quiet Dispositions of Communities

Project communities are not always ongoing chat discussions or pleasant interactions. 

When there is no incentive to speak, without noticing, chat members may disengage from the project’s happenings in the messaging channels. Similarly, CMs aren’t able to sustain a discussion in the community if they are the only ones talking. 

Even the quiet nature of a crypto community can be changed. Enticing excitement in the followers of a project and engaging with community members is one of the core responsibilities of a CM, and their methods need to work in tandem with the project itself.

Ways of Engaging the Community

Creators of projects that are still in the development phase can show off their progress, share their roadmap, and keep their backers informed about their constant evolution. Each shared piece of content can be used to engage with the community. 

Use of Existing Content

Using already available resources, the community engagement manager can keep the community informed about the latest developments and look for feedback that could improve the project. This could also spark discussion about personal use-cases and the way users would benefit from the project’s outcome themselves. The more comfortable the community members feel, the more likely it is that they share their personal stories, contributing to a more tight-knit group of individuals.

Visual Interludes

Using visual aids is another type of community management strategy. Not only do pictures, infographics, and repurposing of content provide the chat with a break from the constant textual back-and-forth, but it also illustrates the current news surrounding the project. This, in turn, can provide the ground for discussions and Q&A sessions that contribute to the livelihood of the community. 

community management community engagement

For inspiration, you can check our article about creative ways of building engagement.

Open Approach to Newcomers

Showing an increased interest in new group members can foster a welcoming space and a place to engage in. Seeing a crypto community manager that is friendly towards new community members encourages others to also help the newcomers integrate into the community. 

A simple “Hello” with a tag is a personal courtesy, but it could also be a way to encourage involvement in the life of the chat. Caring about individuals is key to building a community.

No Updates = No Community

A community can become less and less enticing for the members and newcomers when there is a lack of updates. One of the reasons someone might join a Telegram chat or a Discord server is because they want to keep themselves knowledgeable about anything related to the project. Crypto community building cannot happen if CMs don’t share the latest news concerning the community. Crypto projects won’t be able to sustain steady growth resulting in a slow collapse of the community itself.

Individuals who have shown interest in the project and want to stay informed deserve a properly managed community. Through roadmaps, updates posted in the chats of the community, it is possible to build rapport with the chat members. Q&A sessions and visual aids not only keep members excited but also get them educated on their topic of interest. Community engagement contributes towards a healthy community—and this is the end goal of every CM.

Here at AmaZix, we take special care of your community through constant interaction, updates and 24/7 availability, so that none of your community members ever feels left behind with their questions unanswered.

Contact us and let our Community Management services keep your messaging channels alive.
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