Beating the Competition With Omnichannel Marketing

12.05.21 12:54 PM By Aleksandra Dj
magazines omnichannel marketing
You may have heard of omnichannel digital marketing. 


If not, think about the advertisement you love the most or one that’s just stuck in your head? The same ad is running on TV, online, and in magazines. This is why omnichannel stands for holistic marketing coverage on various channels you have an audience on. 


What all of these ads have in common is the message. A unique sentiment, thought or action incentive you want your audience to recognize and connect with your brand. This is how brand awareness is achieved. 


At the same time, this is something that distinguishes your brand from all the others. On all the channels you communicate with your audience. In all the ads you push. 


But how do you beat the competition with omnichannel marketing tactics? 


According to Aspect software, businesses that adopt this approach achieve 91% greater customer retention than those that don’t. 


At the same time, 80% of US citizens believe a massive change is needed in how brands handle their customer service on social media (and other channels). 


With that in mind, it’s no surprise to see that from 2020 onwards, the demand for omnichannel marketing boots up, as you can see in the report for 2020 on the subject. 


That is why if your business is B2B or B2C-oriented with a specific set of short- or long-term goals in mind, taking up offers a solid opportunity no matter your industry, target audience, or even previous customer acquisition and retention results. 


However, these are all the very factors you need to pay special attention to when creating and implementing a marketing plan


Contrary to what you may think, this omnichannel marketing strategy is for everyone if they know how to play the game. 


Gain Buyer Attention
coca cola omnichannel marketing
Source: https://pixabay.com/photos/coca-cola-advertising-bar-3807410/
There’s this mantra — content is king. Even though some disregard it, it’s still very true. 


But if you want to gain buyer attention, it’s important to create a simple and clear message. The best possible examples supporting this statement are big brands like Coca-Cola or Apple. 


Some of Coca-Cola’s most famous marketing campaigns presented very short and to-the-point messages with this omnichannel marketing technique: 


  • “Taste the feeling” implying that Coca-Cola is part of everyday moment and feelings
  • “#ThatsGold” celebrating the victorious feeling over accomplishing something (coinciding with Rio 2016 Olympic Games)
  • “They don’t make ‘em like they used to — we do” featuring a silhouette of Elvis Presley to evoke a sense of the good ole times you get when drinking Coke. 
coca cola elvis
Source: https://twitter.com/CocaCola_GB/status/982150971106078726
Suffice it to say, they are nailing this strategy. 


So it’s clear, everyone is always trying to sell something to unsuspecting customers (or customers to be) in this omnichannel marketing retail business. But brilliant ads are created through clear messages.


Stay Consistent Across All Media 


Remember one thing each time a customer sees one of your ads. Creating a consistent advertisement on all platforms is the best way to attract and keep a customer. 


In simple terms, stay on point


The uniformity and projection have the power to create the desired image of your brand omnichannel marketing services, you just have to exercise enough discipline to make it consistent. 


Remember, most big brands adopt this strategy with great success. So what’s stopping you from doing the same?


Get Into Four Basic Pillars 


This approach has four pillars that need to be taken into account for good engagement and conversion rates:
  1. Shipping and fulfillment
  2. Marketing and advertising
  3. Operations
  4. Sales Channels


All of these processes need to work together if you want to provide the best user experience and achieve tangible results with your omnichannel marketing tactics.


Keep up With Advancements in Technology 


To achieve customer satisfaction with a marketing approach, it is important to stay up-to-date with advanced technology — especially, the emerging technology powering omnichannel retail. By having a good grasp of the up-and-coming tech trends, developments, and applications, you are in a better position to get high-quality, brand-relevant insights that enable you to achieve much better data-driven results which are highly effective as well as productive for your company. 


With the proper use of emerging technology, you can create a “WOW” movement by predicting issues before customers explain the reason for the call to omnichannel marketing solutions.


Channels to Create Your Upcoming Marketing Strategy


Today, due to the pandemic, things change rapidly — marketing being one of them. Therefore, making sure you’re familiar with the best practices, as well as most valid use cases and recent trends can get you much farther than you would imagine. It seems to be one of those things that should find its place within your branding strategy as well even if it doesn’t look that way at first glance. 


That’s why you need AmaZix — to help you stand out from the crowd.


Let us handle your omnichannel marketing needs!


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