Why crypto buyers are emotional, and how to take advantage of that in blockchain marketing

20.01.21 03:05 PM By Aleksandra Dj - Comment(s)
Why crypto buyers are emotional, and how to take advantage of that in blockchain marketing
Investor mood deeply affects the crypto market, but can a marketing strategy be shaped with that in mind? Turns out it can! This post shows you how.

What good crypto PR looks like

18.01.21 03:47 PM By Aleksandra Dj - Comment(s)
What good crypto PR looks like
One of the most common PR mistakes in the crypto space is not focussing on the right people and the right message. This post covers what good crypto PR entails.

Why Your Blockchain Project Can't Be Talking to Everyone

13.01.21 03:57 PM By Aleksandra Dj - Comment(s)
Why Your Blockchain Project Can't Be Talking to Everyone
A successful marketing strategy must be aimed at the right customer persona, even in the blockchain industry. This post covers the whys and the hows of identifying the right people to market your blockchain project to.

How to discover and harness your USP to catapult your blockchain project to success

22.12.20 06:11 PM By Dan - Comment(s)
How to discover and harness your USP to catapult your blockchain project to success
If you don't define and harness the power of your USP, it could result in your project falling flat.

How to Learn From the Success and Failures of Other Blockchain Projects

15.12.20 06:40 PM By Dan - Comment(s)
How to Learn From the Success and Failures of Other Blockchain Projects


There is no successful marketing strategy that isn’t partly based on competitor analysis. Identifying the biggest contenders and evaluating the brand’s position in regard to them is a necessary step towards establishing the right stance for your brand. 


And it’s not a matter of pick...

3 Viral Campaigns that Attract a Crypto Audience

08.12.20 10:45 AM By Dan - Comment(s)
3 Viral Campaigns that Attract a Crypto Audience
3 Viral Campaigns That Attract a Crypto Audience

How to look after the heart of your blockchain project -- putting your project community first!

01.12.20 11:53 AM By Dan - Comment(s)
How to look after the heart of your blockchain project -- putting your project community first!
How to look after the heart of your blockchain project -- putting your project community first!

Everything you need to know about successful PPC campaigns and crypto projects

26.11.20 11:02 AM By Dan - Comment(s)
Everything you need to know about successful PPC campaigns and crypto projects
Everything you need to know about successful PPC campaigns and crypto projects

Content is king, even for blockchain projects

24.11.20 02:20 PM By Dan - Comment(s)
Content is king, even for blockchain projects
Content is king, even for blockchain projects

Legal compliance for token sales: putting your customers at ease

19.11.20 07:45 AM By Dan - Comment(s)
Legal compliance for token sales: putting your customers at ease
Legal compliance for token sales is necessary for peace of mind.

The top reasons why blockchain projects should be on social media

17.11.20 08:52 AM By Dan - Comment(s)


Deloitte’s 2019 Global Blockchain Surveyadmits to the role marketers have played in adding to the adoption of blockchain -- without the hype and the marketing superlatives where would blockchain be? 


Deloitte’s survey says without marketing: “new technologies such as blockchain would be released...

Is the death of the crypto influencer on the horizon?

12.11.20 10:18 AM By Dan - Comment(s)
Is the death of the crypto influencer on the horizon?
Is the death of the crypto influencer on the horizon?

Community and communication -- the backbone of blockchain

09.11.20 02:40 PM By Dan - Comment(s)
Community and communication -- the backbone of blockchain
AmaZix believes that community and communication are the backbone of blockchain

Spreading Cryptography for the Common Good

16.10.20 09:16 AM By Dan - Comment(s)
Spreading Cryptography for the Common Good
Within crypto advocacy, I believe strongly in privacy, so much so that I view it not only as a right, but a duty.

Spotlight on LID: Making Defi Safer for Everyone

15.09.20 09:56 AM By Dan - Comment(s)
Spotlight on LID: Making Defi Safer for Everyone
AmaZix is pleased to announce a collaborative effort with Liquidity Dividends Protocol (LID), a project working on improving the quality of experience and safety of participants in decentralized finance (Defi) systems.

Quarantined? Take a course in blockchain

13.04.20 09:12 AM By Dan - Comment(s)
Quarantined? Take a course in blockchain

Across the world, millions of people are trapped in their homes to help the global effort to reduce the spread of Covid-19. A quick sweep of Facebook and Instagram gives us some insight into what people are doing to fill the void. Many are doing home bodyweight workouts, others are learning an instr...

Pub Meetups | Supportive Communities | Digital Uniqueness

10.04.20 07:16 AM By Dan - Comment(s)

Like many in this industry, Paul Gordon's involvement with crypto began as a hobby more than anything else, having had two previous decades of derivatives trading in financial markets. "Before you knew it... 7 or 8 years had passed by!", he recalls. 

Heading up Coinscrum as the first B...

Dr Guenther Dobrauz-Saldapenna

09.04.20 08:58 AM By Dan - Comment(s)

Today Guenther specializes in supporting the structuring, authorization and ongoing lifecycle management of financial intermediaries and their products. In addition he is focused on the implementation of large scale regulatory change and compliance alignment projects at Swiss and international finan...

Beyond Disruption, Crypto’s United Stance Against Covid-19 Is Its Own Proof of Concept

07.04.20 01:49 PM By Dan - Comment(s)

Blockchain enterprises are demonstrating the strength of the crypto community as a number of firms have joined forces with Binance to raise funds in the fight against Covid-19.

In early January 2020, Crypto Twitter was lining up on the streets, flying flags for Bitcoin and crypto.

Geopolitical tension...

The Remote Work Cheat Sheet

26.03.20 12:50 PM By Dan - Comment(s)

Pro tips for working from home

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