Did you know that 97% of consumers research a company via the Internet and that businesses with online reviews are trusted by 73% of consumers?
This only shows that having a solid blockchain SEO strategy is crucial to your company’s survival.
In 2021, It’s not enough to have a strong online presence with a responsive website and active social media accounts. The most professional and efficient way to align your online presence with the immediate needs of your audience is by introducing SEO (Search Engine Optimization).
In this article, we’ll tell you why you should AmaZix to boost your blockchain SEO.
What Is SEO Exactly?
“The success of a page must be measure by one criteria: Does the visitor do what you want them to do?” Aaron Wall. (www.SEObook.com)
SEO is the technique of increasing the quantity and quality of traffic from organic search engine results to your website. In other words, SEO is the art of connecting the services/products your company offers with the constantly evolving needs of your audience through organic searches on Google or other search engines.
SEO: Advantages and Disadvantages
SEO sounds easy to do, but it’s not. It takes a lot of time and effort for many companies to do this excellently because this technique requires specialized knowledge that very few blockchain SEO agencies have. That’s why so many choose to implement simpler (but more expensive) strategies such as SEM, where you pay for ads to appear in the ranked positions of specific Google searches related to the product/service you want to offer.
For example, if you sell eggs, you can pay Google to put your ad in the first position when people search for eggs with words (called keywords) like: “buy eggs”, “buy eggs online”, “buy eggs near me”, so you have higher chances that people click in your ad to discover your business and end up purchasing your eggs.
Blockchain startups worldwide should prioritize implementing SEO strategies. Through specialized tools, they allow identifying exactly how people search for products/services in search engines to align these parameters with the evergreen content strategy that the company implements in its social networks websites. This way, there are more chances that google can rank your content in higher positions, so your business has more visibility.
The great advantage of blockchain SEO services is that, if you give it the proper follow-up, it is sustainable over time, which allows a constant strengthening of the brand in your sector. This makes the conversion rates (lead-sale) and the positioning in the market are increasingly higher.
But SEO is not the only technique that companies use to upgrade their online visibility — that’s where SEM appears.
SEM: Definition, Advantages, Disadvantages
SEM is a form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages, primarily through paid advertising.
It’s true that when you do SEM, you only have to worry about making an excellent website that captures leads effectively with a simple and responsive landing page. The rest is just having a hefty budget to distribute it efficiently.
But the significant disadvantage of SEM is that you entirely depend on the budget you can apply to your blockchain advertising campaign, which directly correlates with how fast and good results you have from your actual ad campaign.
In other words, if your ad campaign’s conversion rate is not high enough, (a reasonable conversion rate is at least 10%), it will be challenging to sustain your SEM campaign over time. That’s why only big companies with a scheduled budget can do this consistently.
How Can Blockchain SEO Services Impact Your Business?
When you execute an excellent SEO strategy with periodic follow-ups that allow you to have updated information about your audience, you get the following benefits:
More sales: This happens when you first get qualified leads (backed by an effective conversion rate optimization campaign) to get to your website, which can easily find the product/services you are offering and finally purchase it.
Marketing costs optimization: If the SEO strategy you are applying for your crypto product/service is giving results, you can reduce or eliminate the budget applied to SEM and other expenses related to this technique, prioritizing budget to SEO techniques that give you more results in the short term. This can generate a significant money-saver for the company.
Stronger brand in your niche: When your sales grow steadily, your brand is strengthened by the acceptance that your product/service enjoys in the market. On the other hand, an appropriate complaints management policy is critical to consider to make a stronger brand.
Higher customer loyalty and lower client acquisition costs: In the medium and long term, if your crypto product/service achieves market acceptance being translated into a good level of sales and low level of complaints, there will be new customers who will buy your products/services by direct recommendation of actual clients and customers who already bought from you. This will, in turn, significantly reduce the cost of obtaining new customers and improving their loyalty to the brand.
As you can see in the chart, all kinds of companies prioritize inbound practices like SEO.
After saying all of these vast impacts that your company can have from an efficient SEO strategy, we firmly believe that AmaZix’s marketing services will make your company enjoy these benefits.
How You Can Benefit From AmaZix SEO Services
AmaZix has an integrated view of your blockchain company services to have an optimized performance in your field. This time, we’ll tell you the importance of applying SEO in every AmaZix service.
Marketing & PR: AmaZix’s marketing strategy development consists of creating a personalized and highly detailed marketing plan to develop and communicate your message to the right audience. This marketing plan will cover your brand image, your message, how that message should be articulated, when and where.
On the other hand, AmaZix’s strategic blockchain marketing advisory puts your brand right in front of the audiences that matter most by driving the right traffic to your website or desired landing page, helping you identify your target audience, fine-tune your targeting, creating attractive copy, and run PPC ad campaigns for you.Finally, AmaZix has other Marketing & PR services:
- Basic market research
- Advance market research
- Integrated launch planning & execution
- PPC campaign creation & setup
- Creative presentation slide creation (speak support)
- Viral campaign
- Blockchain influencers outreach
- Brand development
- Brand revitalization
- Email campaigns
- Website design & development
- Social media marketing
- Integrated launch planning execution
- PR outreach services
- Video development.
That’s why a personalized blockchain SEO strategy is crucial to constantly listen to your audience’s needs through time to make your products and processes updated with what the market demands.
That’s why you need AmaZix in your corner. Contact us today!