As the world continues to embrace the incredible potential of cryptocurrency, we have also seen a rise in crypto projects trying to grab market dominance. While some projects have been able to forge ahead against all odds, others are still struggling to find their feet in the dog-eat-dog, fast-moving blockchain industry. Many of those still operational are struggling to stay afloat, especially given the various concerns and negative sentiments the currently bearish crypto market is experiencing. So what’s required of a crypto project to stand the test of time?
Taking a critical look, we realize most failed crypto projects lacked two prerequisites – an original idea and an organically grown community of users. Among these two, community-building is highly beneficial in growing and scaling any crypto project, regardless of scope or market. The community, in particular, establishes a project’s narrative and how far it will scale.
Also, having a community supporting crypto projects without proper management can be far worse than having none. As a result, the importance of hiring a professional to build and manage a crypto project’s community cannot be overstated, as evidenced by the most successful names in the rapidly emerging crypto industry. The following section will highlight some critical reasons why a crypto project needs a community engagement service.
Why a Crypto Project Must Hire a Community Engagement Service
The following are some important reasons why a crypto project must hire a community engagement service:
The first reason for hiring a community engagement service is to introduce professionalism in the entire process. As a crypto startup, the initial starting period can be overwhelming, especially for a project with a small team. This also means that the team tends to focus on many activities and may fail to keep up with the pace or, in this context, may not be able to give enough attention to the community at the time that’s considered most critical.
It is also worth noting that inconsistency can be a deal breaker for most early adopters and can result in the premature death of any project. To address this issue, AmaZix offers a 24/7 community moderation service in which it dedicates a team of experts who are on standby to address any needs that may arise from the managed community. As we always mention, quality responses and professionalism can make or break your brand, so we provide both in spades.
Managing a project community in-house means battling a lot of biased decisions. When things are going south at an early stage of the project, in-house employees often make rational decisions that may not necessarily be favorable to the community.
As a result, hiring a professional team whose primary focus is on the community is very important. This way, the crypto brand can establish a community-first attitude by leveraging the neutrality of a community engagement service. That said, AmaZix, with over five years of experience, has mastered how to effectively build confidence among community members while also ensuring they stay loyal to the brand. One of the ways we achieve this is by training our community mods using various approaches, including the following:
– Weekly rehearsals
– Task ownership
– 1: 1 coaching from experts with over five years of experience.
Community engagement services are purpose-built, which means they use various technologies to make their processes run smoothly. Furthermore, the crypto space is rapidly growing, as are cybercrime activities; in particular, the community is one of the primary targets of cyberattacks. As such, members must be protected at all costs.
At AmaZix, one of the ways we accomplish this is through the use of proprietary technology in the form of a bot that is used across our various community forums. Essentially, community members can forward a message from a scammer to our bot to have the suspect reported. They can also verify if a message is from a legitimate AmaZix mod.”
Effective and Robust Implementation of Strategy, Plan, or Policy
Hiring a community engagement service also allows a project to effectively and robustly execute proposed strategies, plans, and policies aimed at the community. With a dedicated team focused on the community, you can rest assured that the community’s interest is well catered to. AmaZix is composed of a team of experts, including policy analysts, strategists, and others, whose primary responsibility is to ensure that informed decisions are made at all times.
To Build Trust and Make Better Decisions
Another reason to hire a community engagement service is to establish trust and, as a result, make better business decisions. Allowing a professional and reputable community engagement service provider to build and manage your community fosters confidence and trust among community members who are convinced that you prioritize their interests. Not only that, but you will also make better decisions with every feedback and sentiment from community members.
As we always mention, knowing how to market your crypto project effectively is not enough. The need to collaborate with marketing professionals like AmaZix, who are specialized in crypto branding and marketing, is underscored by the fact that even the most excellent strategies can fail if not effectively executed by a professional.
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