You’ve certainly noticed that top-ranking products and services on a search engine results page (SERP) say ‘Ad’ next to the website’s link. There’s not much science behind this—businesses pay for advertisement and with PPC, more specifically, they pay per click (hence the acronym).
But before we continue to state the obvious, let us walk you through some of the components of a crypto marketing strategy.
How Does a Marketing Strategy for Crypto Differ From Traditional Digital Marketing?
Unlike traditional digital marketing, a blockchain marketing agency needs to surpass all restrictions set on advertising crypto-related projects and generate high returns due that new projects are often in dire need of.
But the good thing about PPC is that it’s a two-way conversion process because attracted users can very quickly translate into revenues for your crypto project—if campaigns are executed right.
So how to succeed with your PPC marketing strategy? Stay up to date with the latest trends and make sure you focus on the following points.
Woke Audience, Vogue Interests
The interest of youth in the crypto market is increasing day by day, especially among people aged between 18 and 39, meaning that a crypto marketer should have a solid grip on how to use different social media channels and more importantly—how the youngsters are using them.
To this, we should add—post memes and fun content!
Content Marketing
Crypto marketing is a tough nut to crack unless you are a well-informed person in both crypto and marketing matters. Crypto language is one that’s always evolving, full of complexities and facts, vocabulary and syntax, and the overall content needs to be tailored and up to date. The novelty and complexity of the industry can easily lead to confusion and distrust.
Only in November last year, a survey’s shown that 98% of the population don’t understand the basics of bitcoin and NFTs. So, you better shoot the most precisely you can.
PPC and Banners
By launching a well-planned PPC marketing funnel, you can quickly gain relevant results. To mention only some of the benefits, it can garner great support for your project by attracting users via Facebook, Twitter, Google, and other relevant crypto-specific advertising platforms like Coinzilla, CoinGecko, etc.
Needless to say, although it’s the go-to platform for most marketers, Google Ads shouldn’t be your only choice. A recent survey has shown that the global banner advertising market is expected to reach $87.14 billion by 2028 and so marketers should put their attention on banner programs for clear upfront costs and better results, too.
So, How Can PPC Be Beneficial in Crypto?
PPC marketing doesn’t only attract potential users but also plays a major role in conversion rates. To attain a high conversion rate with your PPC marketing strategy, you should focus on 2 C’s:
- CTR (click-through-rate) and
- CPA (cost-per-acquisition).
CTR (Click-Through-Rate)
Having a high CTR (click-through rate) means achieving a high-quality score, which automatically improves the ranking of your ad. For this, the copy of your ad must be appealing and attractive so that users click on it when your ad appears in the SERP.
Keep in mind that the better the CTR is, the lower the CPA will be.
CPA (Cost-Per-Acquisition)
If the CPA is higher than the profit you make, then you should focus on improving the quality of the ads and the demographics of your target audience. This will strengthen the scope of your PPC marketing strategy, improve the conversion rate instantly and therefore reduce the CPA.
Other Marketing Tips
Social Media Marketing
Use social media channels to spread the word about your project among crypto enthusiasts. This will eventually increase engagement and boost the credibility of your product and services in tandem with any paid campaigns that you may be running.
PR Marketing
PR tactics can help your project get established as a leader in the blockchain industry. One of the most effective marketing channels for PR today is email marketing, it helps you build a reputation so make sure your database is well populated!
Now what? Don’t waste your time and contact us now to grow your base of supporters with experts in PPC.
