How to Choose the Right Community Management Agency

The blockchain is a revolutionary technology that has the potential to change how we live and do business. It is important to remember that the blockchain industry is still in its infancy and constantly evolving. As such, it’s important to find an agency with experience in the blockchain space that can provide you with the best advice on growing your community through social media channels or other marketing efforts.

Community management informs and engages audiences using social media channels such as Discord, Telegram, Twitter, Facebook, Reddit, etc. Community management can be complex for any company – the blockchain industry is no exception. Hence, it is a good idea to hire the service of a community management agency to manage, grow and attract investment for your crypto projects.

A community management agency has the expertise and professionals that can create robust growth strategies to boost a company’s engagement and communication through online communities. According to stats, community management improves engagement by 21%, and 88% of community professionals confirm that communities play an essential role in achieving a company’s objective and directly impact revenue.

Choosing the right agency can be difficult because there are so many different things you must consider before making a final decision. However, there are some aspects of your decision that will help you narrow down your search.

Let’s begin!

Industry Experience

This is one of the most important aspects of your search for a community management firm. You want to ensure they have experience in the blockchain, crypto, and NFT niche, or at least in similar industries. This will ensure that they know what they are doing and can handle any issues with the company’s audience. One way to tell whether there is a good fit is to ask them about their previous clients and projects. If they don’t have any experience in your industry, it’s probably not worth hiring them because they won’t know what they’re doing.

Agency Expertise 

The next thing to look at is their expertise. You want an agency with a team of professionals who know what they’re doing and can get the job done well. They should have team members who are experts in multiple areas such as marketing, social media, content creation, etc. This will help them provide a better service to your company. You can also look at the social media profiles of other crypto projects they handle to see if they are a good fit for your company. 

At AmaZix, here’s a comprehensive list of our community engagements service:

  • Community & Social Media Growth

For example, AmaZix combines strategies such as paid and organic efforts to effectively grow and strengthen the base and network of your crypto project. We are the best because we can not only give the fish but also teach you how to fish. We can tell clients how to run these campaigns and provide the capacity to run them from multiple angles (beyond CM too). A good example is the AMAs that we can host for clients, and we will brainstorm ideas with them on how to make that time productive. 

  • Community & Social Media Administration

AmaZix assigns dedicated managers to monitor your crypto community actively. We will provide 24/7 support on inquiries, removing spam, and more. Eg, people can forward a message from a scammer to our bot to get him/her reported, and can verify if a given message is from a legit AmaZix mod.

  • Community & Social Media Engagement

We can build healthy and responsive social media channels like Twitter and Telegram with our community managers. Ongoing support and communication are our top priority. For contests and giveaways that can drive growth and higher engagement, we can idealize the actual campaign and run it (both on the marketing side with posts, PPC, and visuals) and CM side (monitor submissions, organize them in docs for the Team to choose/randomly draw)

  • Content Plan & Creation

AmaZix produces a detailed monthly plan that can be distributed across various platforms such as Facebook, Twitter, and Instagram.

  • Weekly Reports

We ensure organic and sustainable crypto community growth through weekly milestones.

Testimonials and Case Studies

Another important factor is testimonials and case studies from other clients who have had success with them in the past. Clients’ reviews indicate how well an agency serves their needs. Usually, you can find testimonials on the company’s website or social media channels. You can take it further by asking people or projects they’ve previously worked with to evaluate their performance. 

In addition, there should be samples of relevant case studies on how they’ve helped their clients drive growth and reach their goals using different marketing strategies.

Market Reputation

As with testimonials, a good way to find a reputable blockchain company is by looking at their market reputation and reviews from previous clients to know if clients are happy with their service. Platforms like Google and Crunchbase can reveal how many ratings and reviews they have. 

Bottom Line!

Community management is a tricky business. It’s an industry where one bad tweet can cause a PR nightmare. It’s also a constantly evolving industry, meaning the skillset you need for community management will change over time; therefore, you must ensure that you find the right agency for the job. At AmaZix, we offer quality community management services using innovative and cutting-edge marketing techniques to promote crypto businesses. Our community managers are experts with over five years of experience planning and implementing community growth strategies for higher engagements.